IntroductionAs generative AI continues to evolve, such as GPT-4, businesses are witnessing a transformation through automation, personalization, and enhanced creativity. However, AI innovations also introduce complex ethical dilemmas such as misinformation, fairness concerns, and security threats.Research by MIT Technology Review last year, a vast

Introduction In today’s rapidly changing corporate environment, staying ahead of the rivals is essential. Market research has traditionally been a key strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are reshaping how companies gather, analyze, and act

Introduction Social media marketing has evolved dramatically in the last few years, driven by changes in innovation, user behavior, and corporate demands. A major transformation in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s potential to revolutionize social media marketing has captured the attention of or